Green Shield Course

Green Shield Course

Integrity in climate communications starts with us.

Interrelated problems need collaborative solutions, which is why the IAE Climate Consortium was formed. An interdisciplinary panel of exemplary individuals from civil society, government, and the advertising industry now work together on integrity in climate communications.


The IAE Green Shield is a social science-guided course to improving the integrity of environmental communications.


The course is free to take, and can be completed in as little as 1 hour. Upon completion, you will receive a verified credential badge that may be shared on LinkedIn and downloaded for resumes. 

What is the Green Shield?

The IAE Green Shield is a social science-guided course to improving the integrity of environmental communications.


Contents of the course include:

  • Introduction to Greenwashing 
  • An integrated framework to assess greenwashing
  • Factual Omissions 
  • Factual Distortions 
  • Denial & Case Studies 
  • Priority actions to combat greenwashing
  • Greenwash markets and prevention mechanisms 
  • Greenwashing indicator questions

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