A market is at its best when it works for everyone.

The Institute for Advertising Ethics (IAE) is the only independent body dedicated to protecting professionals and consumers through enhanced ethics education. Our certifications equip advertising leaders to identify risks, build trust, and enhance market integrity.

Our Certifications

Find the right certification for you.

Certified Ethical Advertising Executive (CEAE)

Green Shield for Integrity in Climate Communications

Trusted by leaders at the world’s leading companies & universities

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IAE's Principles
& Practices

New media, new ideas, new challenges, and new cultural opportunities are swirling around the industry and impacting the way it does business. The one constant is transparency, and the need to conduct ourselves, our businesses, and our relationships with consumers in a fair, honest, and forthright manner.

View the Principles